What CPAs Do

CPAs play key roles in a variety of segments of the economy. These include, but are not limited to, industry, public accounting, government, education and the not-for-profit sector. They offer a robust set of accounting and managerial skills required to navigate a complex and ever-changing business environment. CPAs are professionals who possess a broad range of knowledge. They undertake appropriate analysis, exercise sound judgment, communicate effectively and act to protect the public interest.

These professional accountants are in high demand due to their extensive training and expertise that contribute to improved efficiency and growth in the businesses and organizations they serve.

How do CPAs help the various sectors? 


CPAs working in industry provide valuable input on key decisions, apply a unique blend of expertise to identify new market opportunities, ensure corporate accountability, manage risk and help the company maintain a long-term competitive advantage.

CPAs add value to organizations in roles such as:

  • CEO
  • president
  • CFO/vice-president of finance
  • treasurer
  • controller
  • consultant
  • systems developer


CPAs working in public practice provide their clients with services such as:

  • start-up counselling
  • purchases and sales of businesses
  • business valuations
  • business planning and financial projections
  • process deployment and improvement
  • developing strategies for securing financing
  • corporate and personal income tax planning
  • information technology need analysis
  • assurance (audits and reviews)
  • preparing and analyzing financial information
  • acting as trustee for receivership, insolvency or bankruptcy
  • developing management controls
  • management consulting
  • forensic accounting and litigation support


CPAs work at all levels of government providing accounting expertise to guide financial planning and to maintain fiscal control. Roles include tax auditors, policy planners and financial analysts.  


Many CPAs are educators who teach future leaders about business, values and ethics.


Stakeholders, including the general public, are taking a greater interest in the administration of organizations receiving donor dollars, tax benefits or government grants. CPAs help not-for-profit bodies with effective strategy development, accounting stewardship and the delivery of high-quality transparent annual reports.


Benefits of Becoming a CPA

With more than 210,000 members in Canada alone, CPAs belong to one of the largest accounting designations in the world, allowing you the opportunity to cultivate a wide range of professional connections and relationships throughout your career. As a CPA, you will be a member of a society that fosters constant learning and professional growth. CPA hosts conferences, workshops and other professional events that bring everyone together in a fun and relaxed environment. Becoming a CPA means joining a respected profession. Your in-demand skills will make you an asset to any organization.